Are you using a primer prior to putting on makeup? If not, you are missing out. Prepping your skin before applying makeup is important. Why? We all desire a flawless makeup finish that lasts all day without fading, creasing, caking, or slipping. For these reasons, a primer is an important step in your makeup routine. The main purpose of a primer is to smooth out the skin, create an extra layer between your skin and makeup, even out skin tone, fill out pores, blur out blemishes, hydrate skin, and help your makeup last longer. This Primer is a nourishing and hydrating formula that primes skin to create a smooth surface for makeup application.